Student Marketing Association
ABOUT SMA
The Student Marketing Association (SMA) is a collegiate chapter of the American Marketing Assoication and is Cal U's creative and innovative marketing-based student club. Students from all faculties join together in this organization to gain skills in marketing, event coordination, and leadership, planning numerous social and professional events throughout the year.
Meetings = Every Thursdays @ 11:00am in WAT 107
Chapter Activities
-
Professional Development
-
Speakers
-
Workshops
-
Real world work
-
Etiquette Dinner
-
-
Conferences and Trips
-
Marketing / Advertising Agency tours
-
Regional Conferiences
-
National Conference in New Orleans, LA
-
-
Community Service
-
The Big Event
-
Ronald McDonald House
-
Relay For Life
-
& Many More!
-
-
Fundraising
-
Cornhole Tournament
-
Sarris Candy Sale
-
& Many More!
-
Download 2015-2016 Chapter Report here!
Download 2015-2016 Annual Report here!
2015-2016 Theme:
The theme for 2015-2016 is “Survival of The Fittest”. This theme focuses on how the real world or job market is similar to a jungle, which only the fittest can survive. As a professional development club, we provide endless opportunities for members to grow personally and professionally, so they will gain the proper skill sets to make them the fittest in the job market. Such opportunities include professional development, community service, and fundraising.
About AMA
As quoted directly from the AMA website (ama.org)
"The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.
As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.
The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful."
Check out their website for additional information, including national membership, upcoming events, and news in the marketing world.