Student Marketing Association
AMA International Collegiate Conference
The AMA International Collegiate Conference is one of the best investments students can make as an aspiring marketers, which is scheduled for March 17-19, 2016. We will be able to take our marketing to the next level next year, while joining over 1,500 marketers in New Orleans for professional development, cutting edge career advice, case competitions with REAL employers, networking opportunities and keynote speakers.
Last Year's Conference:
#OperationNOLA:
Key Info:
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Date of trip: March 17-19, 2016
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Goal: $7,000 by February 11th (prices go up after this date)
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Cost per student: $600 - $900
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For more information about the conference: CLICK HERE!
March 17th, 7:00pm - Opening Keynote Speaker
Peter Horst, Senior Vice President, Chief Marketing Officer
The Hershey Company
Peter Horst joined The Hershey Company in summer 2015 as the new Chief Marketing Officer. A member of Hershey’s Global Leadership Team, Peter is focused on driving next generation marketing excellence, leading global innovation, managing the global retail network, and stewarding Hershey’s iconic brands. Read More about Peter Horst.
Keynote Speakers:
March 18th, 5:00pm - Competitions Ceremony Keynote Speaker
Monica L. Skipper, VP, Brand Experience Marketing
FedEx Services
Monica Skipper, a native New Orleanian, enjoys sharing her passion for branding around the world. Monica’s stewardship of the FedEx brand has taken her to six of the seven continents. She is excited to lead the Advertising, Brand and Sponsorship teams at FedEx because she sees the value of one integrated team working to deliver outstanding experiences that keep the brand promise. Read More about Monica Skipper
3- Day Itinerary:
Thursday, March 17th
We will continue with our AMAzing competitions– Case, SABRE, Exhibit, T-shirt competition and Social Scramble and T-shirt exchange in the afternoon. Then at 7pm, we’ll kick off the conference with our fun-filled, high energy opening session featuring the Parade of Chapters and our keynote speaker, Peter Horst, Chief Marketing Officer for Hershey. After the opening ceremony the Exhibit hall is opened for chapters to showcase their chapter’s creativity and hard work throughout the year.
Friday, March 18th
We will begin the day with our College2Career Advice Panel of career experts, followed by our Experience Speaks program featuring industry professionals sharing their knowledge with our members. We’ll break around noon to have lunch and recruit at our expanded career fair. Following up with chapter leadership sessions and a special event for our attendees, before we get to our competitions ceremony keynote, Monica Skipper of FedEx Services, who will inspire you as you begin to launch your own careers before we give out some awards – including the winning case entry! Also going on throughout the day will be our marketing strategy competition, also our Sales competition and Perfect Pitch competition. It’s going to be a jam packed day!
Saturday, March 19th
We kick off with more incredible Experience Speaks professionals, a the finals for the Sales and Marketing Strategy competitions. We’ll follow up with the winning Case presentation, a new team Simulation competition (to be announced) and the redesigned Sales Certificate Program to make it more educational and interactive for our attendees. We will conclude the day (and the conference) with our awards buffet banquet – celebrating YOU! Who will become the next International Collegiate Chapter of the Year or our first Small Chapter of the Year? Maybe it will be your chapter! Work hard and great ready to learn and celebrate at the next International Collegiate Conference.
For additional information or questions send us a message